The SEO & GEO Strategist who learned authority first.
Nine years covering the stories that shaped Malaysia as a journalist, then as the Digital Strategist brands and founders hire to dominate Google Search, AI engines like ChatGPT and Perplexity, and the narratives that actually move people.
The story
The newsroom
Before strategy, there was the byline. Nine years as a journalist covering public affairs, government, and business across Malaysia revealed one truth: the brands that get remembered are rarely the best. They are the ones with the clearest narrative.
When editorial met algorithm
Search engines got smarter. Then AI rewrote the rules entirely. The same discipline that built credible news stories : clarity, structure, authoritative sourcing turned out to be exactly what Google, ChatGPT, and Perplexity reward. The newsroom was always the training ground for what's now called GEO — Generative Engine Optimization.
Digital narrative strategy
Today, Aryl Je works as an SEO & GEO Strategist with Malaysian brands and executives to build digital authority that AI engines cite and customers trust. The work sits at the intersection of SEO, GEO, and content strategy built from a decade of understanding how credibility is earned, not bought. Off the clock, he's ayah to a princess and that lens, of building something worth being remembered for, shapes every strategy he ships.
Trusted by
The work spans government agencies, national carriers, global tech brands, and tourism authorities — across Malaysia and the region. Every engagement is built on the same foundation: earn the authority first, then scale it.
Reflects editorial and strategic engagements across 9+ years of practice.
What the work looks like
Three packages. One direction : building SEO and GEO authority that compounds over time, not campaigns that expire.
- Business Setup on Google Maps
- LinkedIn Profile Audit
- 1 Authority-Driven SEO Article
- Google Sites Architecture Setup
- Local Google Search Dominance
- LinkedIn Brand Transformation
- 3 Premium Authority Content Assets
- AI Visibility Audit + GEO Roadmap
- Full Digital Trust Architecture Audit
- Advanced SEO Strategy (Top 5)
- Media Narrative & PR Strategy
- Monthly Authority Maintenance
Common questions
What does an SEO & GEO Strategist actually do?
An SEO & GEO Strategist builds a brand's authority in two directions at once: traditional Google Search rankings (SEO) and visibility inside AI answer engines like ChatGPT and Perplexity (GEO — Generative Engine Optimization). Aryl Je combines both with a content strategy and public affairs background so the narrative behind the brand is credible, not just optimized.
Does Aryl Je only work with businesses in Malaysia?
The core practice is based in Malaysia and most clients are Malaysian brands, founders, and government-linked organizations — but the work extends across the region, including tourism authorities and tech brands outside Malaysia.
How is GEO (Generative Engine Optimization) different from SEO?
SEO optimizes for how Google ranks and displays a page in search results. GEO optimizes for how AI systems like ChatGPT, Perplexity, and Google's AI Overviews summarize and cite a brand when answering a user's question directly. Both rely on clear structure and credible sourcing — which is why a journalism background translates so directly into GEO work.
What's the starting price for working with Aryl Je?
Packages start from RM499 for the Trust Foundation tier, which covers Google Maps business setup, a LinkedIn profile audit, and one authority-driven SEO article. Full pricing is on the services page.
Your brand.
Undeniable.
If your brand is invisible on Google — or doesn't exist in ChatGPT — that's the problem we solve first. Start with a free audit. No hard sell. Just honest findings.